Team Cole Marketing Philosophy

Interactive Marketing:
Our Team does more interactive marketing then any company in this market by far.  With over 500,000 contacts in our e-blast list, hard copy newsletter, interactive newsletter, single page emails, hot sheets, market reports, and much more.

We far exceed the average marketing efforts done by any real estate company in or around our area.

The  successful sale or leasing of a property is best achieved through a number of different efforts and systems that NAI Keystone have in place.  First and foremost is our agent’s ability to understand the Highest  & Best Use of the subject property and then identify and  specifically target / sell the end user.  These end users will be the  person(s) or entities that can enjoy the greatest
benefit from owning or  leasing the property. This means different things to different users.  To an investor the cash-on-cash return, Internal Rate of Return or CAP Rate along with the overall quality may be most important. It may mean the location and proximity to a large customer, along with clear height warehouse space to a logistics company or quality, image and layout of an Office Building to another. Our agents will evaluate and tailor marketing plans that take both the “rifle shot” and “shotgun” approach to finding customers. 

Identifying  the best and most efficient way of “Finding” customers is the first  part of the equation. Being “Found” is the second.  Signs, advertising, community involvement, networking, web sites, subscription listing  services, interfacing with a myriad of economic development and financing organizations are but a part of our daily routine. Once the  customer is found “closing” that customer is paramount. Finding and  Closing customers are the most important part of the business and it is  what we do best. Past customer referral and personal referral have  always been a strong part of our business. We consider it the greatest  compliment to be called on over and over again for our services.

Marketing Programs:
Each property that our Team lists will have a unique marketing plan tailored to that property’s individual needs. A sample plan is shown below. Call any of our representatives to discuss having a custom plan designed for your property.

Marketing Plan and Budget:
The first step is to compile a list of logical Buyers or Tenants for the property and "target  market" them. This will be accomplished through letters, phone solicitation, print media, personal contact and referral by past clients. This is the single most important step in the process.  We want to specifically identify those companies and or uses that are a natural fit for the property and close them.

We will utilize our extensive contact database that specifically outlines over 25,000  companies’ requirements.